From our conception, our founder, Gabriel, always wanted our soft drinks to compete with the likes of a quality sparkling wine or craft beer. Therefore, our branding has always had a minimalist yet premium aesthetic, particularly reminiscent of a wine label.
Undoubtably, the most recognisable aspect of our design is our signature stripe. We have evolved our stripe to show what’s most important: a window inside the bottle. This new stripe helps to breakdown how we deliver our bold character and individuality.
The top half of the stripe showcases the Experience Story; on our Elderflower Bubbly it captures the drink's light sparkling nature, with green tones providing a nod to the Elder trees we harvest from. Whereas the top of the Hot Ginger Beer shows the bold fiery heat with flames of bright red hues.
The bottom of the stripe simply depicts the Ingredient Story. With each flavour, you’ll see elements of the main ingredients used to help guide you to your favourite…
