For 50 years, Luscombe has been crafting exceptional soft drinks with character. Now, as we mark this milestone, we’re unveiling a bold new look that reflects our rich heritage and bright future.
While our drinks remain the same – made with the finest organic ingredients and Dartmoor spring water – our packaging has been updated with a refined and modern design that’s still unmistakably Luscombe. You will start to see our refreshed design across our bottles, cans, digital platforms, and in-store displays from this month.
Our signature stripe has been reimagined with elegant graphics, highlighting the carefully selected ingredients and the unique taste of each drink. Plus, each bottle and can now features tasting notes and the signature of our founder, Gabriel David, a nod to our unwavering commitment to quality.
A Legacy of Craftsmanship
Luscombe’s story began in 1975, when we started as a small family business in Devon making cider and apple juice. Over the years, we’ve evolved into one of the UK’s most respected soft drinks brands, known for our dedication to organic farming and sustainability. We were the first drinks brand to receive organic accreditation from the Soil Association and are proud holders of a King’s Royal Warrant.
Founder Gabriel David reflects on this incredible journey:
“Over the past 50 years, Luscombe has been defined by a passion for quality, craftsmanship and sustainability. When I took the reins, I wanted to build on my father’s legacy while creating something truly special. Seeing Luscombe grow from a small farm-based operation to a multi-award-winning brand has been an incredible journey. Over the years, we have been honoured with Royal Warrants, more than 100 Great Taste Awards and received recognition for our commitment to organic farming and the environment. It’s a privilege to see how far we have come and I couldn’t be prouder of the reputation we’ve built for exceptional soft drinks made with integrity and care.”
Looking Ahead
As we step into this exciting new chapter, our fresh visual identity honours our past while preparing us for the future. Our newly appointed Managing Director, Scott Cooper, shares his thoughts:
“Our new visual identity is a natural evolution of Luscombe’s story – one that celebrates our rich heritage while setting us up for the next stage of growth. It captures the essence of what makes Luscombe special: our dedication to producing the highest quality soft drinks with a deep respect for nature and craftsmanship. It modernises our identity while ensuring that Luscombe remains instantly recognisable and trusted by our loyal customers. As we look ahead, we’re focused on strengthening our position as a leader in the premium soft drinks market, expanding our reach and continuing to innovate while staying true to the values that have made Luscombe what it is today.”
From our home in the heart of Dartmoor, where every drink is crafted with the best tasting ingredients and pure spring water, we remain dedicated to bringing you the best tasting soft drinks of the highest quality.
Thank you for being part of our journey; here’s to the next 50 years of Luscombe!
