The Publican Awards is one of the most respected events in the UK pub and hospitality industry, bringing together leading operators, pub companies, and suppliers to celebrate excellence across the sector.
Last night, at the event, we were proud to serve our best tasting soft drinks to some of the best pub groups in the country. Guests experienced first-hand how carefully crafted, alcohol-free options can elevate a drinks menu while meeting the rising consumer demand for more sustainable, mindful choices.
Low & No Alcohol Trends
Our presence at the awards demonstrates a clear shift in the UK hospitality industry. Customers, and therefore pub groups driven by demand, are increasingly seeking:
• Alcohol-free alternatives without compromise on taste
• Organic and sustainably sourced ingredients
• Exclusive experiences they can’t get anywhere and everywhere
For pubs, bars, and restaurants, this presents a valuable opportunity. Stocking an exclusive, premium, organic soft drink not only broadens their offering but drives incremental revenue from capitalising on alcohol-free occasions and mindful drinking. Marking a clear shift from the traditional, completely alcohol-focused industry of the pre-2000s.
Why Premium Organic Soft Drinks Matter for Your Business
As consumer habits evolve, offering premium organic soft drinks is becoming essential for forward-thinking operators. These additions to your drinks menus provide:
• A compelling alternative for non-drinkers and moderating customers
• Strong margins and premium positioning (inkeeping with premium tone of venues)
• Alignment with sustainability and wellness values
Drinks like ours help pubs elevate their soft drinks offering, ensuring that every guest, whether drinking alcohol or not, enjoys a high-quality experience. Whether they are looking for a fiery Ginger Beer, or a delicate Bubbly as an alternative to prosecco.
We'd also like to say a special congratulations to our friends at St Austell Brewery on winning two fantastic awards:
🏆 Best Managed Pub Company
🌱 Best Sustainable Pub Company
An incredible achievement, and excellent to see from a fellow South-West based brand.
Looking for an exclusive, premium non-alcoholic drinks option for your pubs? Get in touch with our team below, we'd love to work with you.
info@luscombe.co.uk | 01364 643036
