We have partnered with Vision Zero South West to raise awareness of the dangers of drink driving this winter. We are urging adults to enjoy a drink when out this festive season, but without the alcohol and risk.

Vision Zero South West is a partnership involving many organisations in Devon and Cornwall who share one goal – to eliminate death and serious injury from our roads. 

Over the past five years (2020-2024), 25 people have been killed and a further 253 were seriously injured in collisions where alcohol impairment was a contributory factor in the South West.

Did you know? Alcohol is a depressant and even small amounts (such as half a pint of lager) affect reaction times, judgement and co-ordination. Alcohol also makes you drowsy and affects vision and how you judge speed and distance.

With quality alternatives to alcohol, such as premium zero % craft beers and the finest soft drinks, we are urging adults to enjoy a drink, but make sure its non-alcoholic.

In fact, this was the very reason Luscombe started crafting best tasting soft drinks. Our founder, Gabriel, lived up a single-track country lane where socialising inevitably meant driving. Faced with dull lime & sodas, he took on the challenge of crafting something better. Grown up, refreshing drinks, without the alcohol.

Staying safe doesn't mean missing out on best tasting food and drink experiences. 

Keep our roads safe, choose a Luscombe.

Find out more about Vision Zero South-West: https://visionzerosouthwest.co.uk/