Luscombe launched into Sainsbury’s stores nationwide
You may have already heard the exciting news – we have gained our first major grocery listing, and we are delighted! As of early October, 6 of our 74cl sharing bottles launched into Sainsbury’s stores nationwide.
Damascene Rose Bubbly, Sicilian Lemonade, St. Clements, Raspberry Crush, Cranberry Crush and, exclusive to Sainsbury’s, Rhubarb Crush, are now available in 180 stores nationwide, and for us, the timing couldn’t be better. With Christmas just around the corner, our sharing bottles are the perfect choice for all those upcoming ‘get-togethers’.
The 74cl range now available in Sainsburys store nationwide.
We’ve had an overwhelmingly positive response to our news – Emma Cotton, our Marketing & Communications Director, comments: “This is a very exciting opportunity for Luscombe Drinks, securing our first national grocery listing with Sainsbury’s, a great supporter of homegrown brands. We look forward to introducing grocery customers to our range.’’
In the background, we’ve worked hard to ensure that our first foray into the grocery sector is a success – as a premium brand, it is incredibly important for us to meet and exceed the quality that is expected of us. We are passionate about using the best ingredients for our products, never add anything artificial and will never compromise on quality.
Gabriel, our founder and chairman comments “We’ve taken our time to bring Luscombe to the mainstream grocery market because it’s been important to us to establish robust relationships with our growers, to ensure we have the premium fruit needed to meet an increased demand. We source fruit, press it and then blend to our recipes, before filling with our state of the art, often bespoke equipment. We have taken time to invest and upscale our unique production – we are renowned for producing genuine flavours, and in scaling up, it is vital that we maintain the quality that consumers expect of us.’’
We hope you are as excited as we are for this new chapter in Luscombe’s heritage – so next time you are in your local Sainsburys store, don’t forget to look out for a Luscombe.
Rhubarb Crush (74cl) – exclusive to Sainsburys