Luscombe Drinks has launched a new creative execution of its brand to position itself as the premium soft drinks producer, working with Bristol-based creative agency, Saintnicks. The striking new Temptation Bottled concept was unveiled at the recent Caffè Culture show in London.

 The creative challenge was to differentiate Luscombe Drinks as an affordable treat and a sophisticated alternative to a good bottle of wine to the growing number of discerning consumers of premium soft drinks. This resonates with the research findings of Mintel, which indicates that increasingly customers want premium soft drinks for special occasions or simply as a treat. The research also highlighted that customers are looking for drinks made with all natural ingredients; and this is a key part of the Luscombe business to only use the finest natural ingredients, with minimal processing to retain the genuine flavours of the fruit.

 Gabriel David, chairman of Luscombe Drinks, commented: We have always tried to keep Luscombe Drinks ahead of the game in terms of taste and innovation. Now we will also be pushing the boundaries with this new highly memorable and hedonistic visual that we believe will appeal to our core target market.

 A bottle of Luscombe is an affordable luxury. We want our customers to feel as if they are giving themselves a well-deserved treat, and that they can do this often!

Leading creative agency, Saintnicks worked alongside the Luscombe marketing team to create a distinctive look and feel for the Luscombe Drinks brand. Once the overall concept had been agreed, the fun began with the design of the photoshoot. With an abundance of overflowing fruit and blossom, the set was carefully created to provide a slightly surreal ambience, reflecting the beautifully crafted Luscombe drinks packed with natural ingredients.  The models were selected for their natural beauty and their clothes helped to set an ethereal scene.