Obsessed with flavour? Join the club

If you’re passionate about great, natural taste and fancy a new challenge, you could be exactly who we’re looking for.

Marketing Manager – Devon

Closing Date for Applications: 15st June 2018

Role

Responsible for assisting the company in developing the Luscombe brand across various marketing channels, trade and consumer.  The Marketing Manager will implement agreed marketing plans reporting directly to the Communications Director. This role requires Passion and Drive

Duties will include

Brand Strategy Management

  • Support the Communications Director with the annual analysis and generation of the marketing strategy in line with corporate strategy.
  • Working with Communications Director to implement the 3-year strategic brand plan for the Luscombe product portfolio across the full marketing mix.
  • Manage/control the detailed 12-month rolling brand and communications plans across the various marketing channels including PR, advertising, events.
  • Ensure marketing plans remain on budget and be responsible for the day to day budget control against agreed spend.
  • Responsible for ensuring that all relevant people have a clear and consistent understanding of the brand proposition and messages especially the Sales and Management teams.

Brand & Market Insight

  • Generate brand health and marketing KPI reports on a monthly basis with rhetoric around performance, insight and arising actions.
  • Manage the equity of the brand through brand tracking, competitor analysis, market intelligence, proposition and positioning development in order to ensure a ‘deep’ understanding of the brand health drivers over time.
  • Have a good understanding of Luscombe and its market position. Working with sales and online resources to gather market intelligence and communicate these insights across the business.

Brand Guardian:

  • Deliver brand inductions for every new employee with support from the Communications Director
  • Provide external parties brand presentations that enthuse and leave the audience inspired about the Luscombe brand.
  • Support Communications Director to integrate the brand communications at the centre of the business.
  • Ensure use of the brand logo and assets consistently across the business.
  • Understand the brand communication guidelines and ensure all suppliers and customers adhere to these guidelines.

Trade Marketing

  • Management and implementation of the trade marketing plan supporting key sales channels throughout the year.
  • Supporting the sales team to ensure they are fully armed with all the marketing collateral and brand ammunition they need to win accounts.
  • Management of all trade marketing channels including:

PR & management of Press releases, quotes & comments from publications;

POS – ensure sales are supported with appropriate POS material

Events

Advertising – plan and schedule appropriate advertising throughout the year – managing the budget of these ads and the placement

Agency Management:

  • Ongoing monthly management of all marketing agencies Creative, Digital, PR to deliver agreed plans
  • Monthly reporting of the agencies to really drive the brand value from each of these relationships
  • Keep all work within the agreed retainers and to budget.
  • Maintain work stream and campaign priorities with the creative agency alongside the Communications Director.
  • Ensure agencies are integrated with a consistent tone of voice and agreed messages.

NPD/EPD Launch Support:

  • Manage market launch and activation of NPD projects working closely with Communications Director & the Head of Sales. Includes production of NPD/ EPD launch presentations and trade launch plans for the sales team
  • Develop and drive NPD/EPD within the business
  • Ensure timely updates to marketing/ sales team

Key Skills:

5 years Marketing experience in FMCG

Passion and Drive

Team player

If you are interested in this role, please apply by sending your CV and a covering letter to nicky.ackerley@luscombe.co.uk

Interviews for selected candidates will be held at Lower Dean

We like to handle our own recruitment, so no agencies please.

Also we’re not a sponsoring employer and we’ll hold all CVs for six months.

We’d love to hear from you

Even if our current vacancies aren’t right for you, we’re always interested in hearing from anyone obsessed with flavour. Please send your CV to Nicky.Ackerley@luscombe.co.uk